Introduction
Indo-American Chamber of Commerce (IACC), established in 1968, is the apex bi-lateral
Chamber synergizing India-US economic engagement. IACC has PAN India presence with
around 1500+ members, representing cross section of U.S. and Indian industries.
The objective of 2nd INDIA-USA TRADE CONNECT (IUSTC) was to promote bilateral trade,
investment and technology transfer, facilitate business collaborations, joint ventures,
marketing tie-ups and strategic alliances.
Requirement
The event aims to bring together 500+
attendees with sector-focused round-table including a mini-expo of around 50 exhibitors
displaying their products.
IACC was looking to engage with a technology partner for their end-to-end event
management including marketing, GIF creations, website development, online ticketing,
delegate check-in, session management, headcount tally for meals and a detailed post
event analytics of entire activities.
Challenge
The organizing committee was initially
concerned about managing online marketing efforts for their upcoming event, given the
limited time frame of just one month. In addition to creating a website with a sleek and
modern design, the team also required assistance with crafting eye-catching graphics and
GIFs to entice attendees. Furthermore, the committee required a fast, flexible and
secure online ticketing platform that allowed attendees to easily purchase tickets in
advance.
And with on-site management posing a
significant challenge, the committee needed expert assistance from streamlined check-ins
to badge collection, and access control during various activities and sessions.
Chkdin were approached by the committee to
deliver a powerful solution which can streamline their overall event management
processes and to provide a smoother experience for all delegates.
Solutions
To simplify event management and enhance attendee experience, ChkdIn powered the event
using our innovative QR code-based event digitization solution. Upon registering for the
event online, each attendee will receive a personalized QR code, which serves as a
digital identifier for hassle-free on-site interactions. The solution not only
streamlines the registration process, but also enables seamless execution of entire
on-ground activities using the same QR code system.
Execution
The implementation of technology on the ground encompassed multiple interactions during
the event:
- Online registration: Registrants received a unique QR code for quick, contactless
check-in.
- On-site check-in: Attendees were able to scan their QR codes at check-in counters,
which triggered the automatic printing of unique ID cards/badges from self-service
kiosks.
- Tailgating Access Management: Scanners were strategically positioned to scan and
track the number of meals consumed by delegates, ensuring accurate billing with
vendors. This measure also effectively curbed tailgating and prevented the misuse of
facilities provided.
Summary
he event witnessed a participation of 500 delegates and 50 exhibitors and sponsors over
the course of one day. The attendees efficiently managed without encountering any
technical errors or delays - ensuring a smooth experience for all. In addition, a
comprehensive footprint analytics of the event activities were captured and delivered to
the organizing committee for data-driven reporting and ROI tracking.
