A Breeding Ground for Innovation: The Ad Tech New Delhi Experience
Ad Tech New Delhi wasn't just a conference; it was a powerhouse for digital transformation. This unparalleled marketplace brought together the brightest minds in marketing, technology, and media. It was a vibrant hub for exchanging cutting-edge trends, data-driven insights, and disruptive technologies that are shaping the future of the digital economy. The event boasted an impressive attendance of over 6,000 key decision-makers from the digital marketing world. This provided a unique opportunity to forge partnerships and gain influence over a vast network of industry leaders. Ultimately, Ad Tech New Delhi empowered attendees to connect with the future and develop strategies to engage tomorrow's consumers.
REQUIREMENT:
Ad Tech New Delhi, known for its massive two-day conference, was facing a logistical hurdle. With a growing reputation that attracted over 6,000 attendees from 31 nations, managing the event experience for such a diverse crowd became a complex task. Streamlining the registration process and ensuring seamless access control throughout the conference were paramount. To navigate this challenge, the organizers sought a technological solution that could handle the event's scale and international reach.
THE CHALLENGE: SCALING UP FOR A GLOBAL EVENT
Streamlining registration for a large number of attendees (over 6,000)
Controlling access to the event for attendees coming from multiple countries (31)
Managing different ticket categories for attendees
Accurately managing access to different sessions and workshops within the event
Monitoring attendee activity and footprint throughout the event
SOLUTION:
To address the logistical challenges, Ad Tech New Delhi partnered with Chkdin. Chkdin proposed a unique solution built around QR code technology. A unique QR code would be generated for each participant during the online registration process. This very same QR code would then be used throughout the entire event experience, eliminating the need for multiple tickets or badges.
From Registration to Session Access: A QR Code Journey
Chkdin's QR code solution wasn't just about convenience; it transformed the attendee experience from start to finish. Here's how:
Effortless Registration: During online registration, attendees received a unique QR code, eliminating the need for physical tickets and simplifying the process for all ticket categories. This streamlined approach likely reduced registration headaches and improved efficiency.
Fast-Track Check-In: Gone were the days of long queues. By scanning their QR code at check-in kiosks, attendees triggered the automatic printing of personalized badges. This not only saved valuable time but also minimized congestion at entry points, allowing attendees to dive into the conference experience quicker.
Enhanced Security and Session Management: Scanners stationed at each session and workshop hall ensured security and efficient flow. Attendees simply scanned their QR code IDs for access, granting entry to relevant sessions. This not only improved security but also allowed organizers to monitor attendance data with greater accuracy, ensuring a well-managed event.
Impressive Results: A Showcase of Success
The implementation of Chkdin's QR code solution proved to be a resounding success. Over the two-day event, a total of 4,809 delegates and 37 sponsors participated seamlessly. The streamlined registration process and efficient access control ensured a smooth experience for all attendees. Chkdin's solution went beyond just managing attendees. The system captured valuable footprint analytics throughout the event, providing the organizing committee with detailed data on attendee activity. This information proved invaluable for gauging engagement and optimizing future events. The success of the conference was further emphasized by the glowing feedback received by Chkdin.
The organizers not only presented Chkdin with a certificate of appreciation but also showered them with multiple thank-you testimonials. This positive recognition serves as a testament to the effectiveness of Chkdin's QR code-based event management solution.
