7 points you need to know before conducting a virtual event.

• 15 Sep 2022

What are Virtual events? 

Any kind of event, be it conferences, exhibitions, meetings, or more, conducted on a digital platform is called a virtual event platform. Companies can conduct and execute successful events without geographical or logistic constraints, virtually. Virtual events means can be standalone virtual events or complement an in-person event.

Why do you need a virtual event? 

1. To give your attendees an immersive experience 
2. To cater to multiple geographies 
3. Lastly, you want to save cost 
    

Here are a few tips to help you with your next successful virtual event.

1. Know Your Audience
2. Make a blueprint of the event 
3. Select Technology 
4. Choose partners
5. Create engaging content
6. Market your event 
7. Capitalize your data

1) Know Your Audience

You would like to understand your audience's demographics and psychographics to cater to your audience better. Are they additional inclined to participate in a virtual event? How tech-savvy are they? There are numerous more queries you would like to be raising to create a robust demographic profile. You can do that by learning from past events means, conducting surveys, and taking consultation from experts.

After you have done that, evaluate the best type of event as per your requirement. It can be -

1. Virtual event (2D, 3D)
2. Hybrid event (In-person + virtual)

2) Create a blueprint of the event 

Just like any in-person event, a virtual event needs you to design the flow of the event. For this, you would require certain resources depending on the type of the event, nature, and scale of your event. It might be a seminar with one person taking the stage, or it could be like a trade fair or workshop. The key is to form an engaging event that provides a unique experience to your attendees whilst being able to cater to your audience effectively. 

You can endlessly customize your event and create a unique experience for your attendees .”

3) Select the right technology

There are several ways in which you can host a virtual event. Be it Webinars, Virtual Conferences, Internal Hybrid Events, External Hybrid Events, Virtual Exhibitions, Virtual Seminars, or Virtual Trade Shows. Select the right technology for your event based on: the kind of experience you’re looking to provide, demographics of attendees, geographies of attendees, and scale of the event.

4) Choose partners

Choosing the best event management software for a successful event is crucial to the success of an event. These partners will help you with providing the technology to host events, provide registration support, Audio and visuals, MCs if required, and everything you need for a great event. 

5.) Create engaging content

The content of your event plays an important role when it comes to virtual events. Powerful keynotes, notable speakers, a strong agenda, and engaging sessions tailored to your attendees' expectations are crucial. Virtual conferences include multi-session content and can involve community engagement tools.

6.) Market Your Event

Virtual events have to be marketed just like any other event. Create a roadmap of your marketing activities based on your objectives. Leverage platforms such as Linkedin, Facebook, Instagram, or other relevant platforms based on your target audience. Make sure to register your event at event portals for added visibility. Your objective should be to showcase how much value your event will provide to the audience or attendees. 

7.) Capitalize your data

Data can help you transform your event. You can measure real-time guest analytics, Detailed attendance reports, Post event report, Exhibitors and Sponsor booth reports. All this will help you to execute your current event better and an even better future event. 

Hope this information helps you with your next event. If you are looking for a reliable and proven partner for your events (virtual, in-person, or hybrid), Chkdin is an expert in providing solutions to host impactful and important events.
If you wish to get custom solutions for your next event, contact us at - marketing@chkdin.com or 8777071691.