Initiatives/Campaigns using the tools to schedule posts, monitor audience sentiment, analyse engagement, and optimise paid social ads for maximum reach and ROI.

Initiatives/Campaigns using platforms to foster community interaction and generate user-created content via contests, polls, or gamified experiences.

Initiatives/Campaigns using analytics platforms to track influencer campaign metrics, verify audience authenticity, and measure ROI through data-driven insights.

Initiatives/Campaigns using platforms to link influencer content with e-commerce through shoppable posts, affiliate links, or product tags for direct sales impact.

Initiatives/Campaigns using platforms to automate and orchestrate campaigns across email, social, web, and programmatic channels for seamless targeting and ROI.

Initiatives/Campaigns using tools to deliver personalised, trigger-based email and messaging campaigns, optimising engagement through automated workflows.

Initiatives/Campaigns using AI tools to create targeted, personalised media campaigns with dynamic content and optimised ad delivery.

Initiatives/Campaigns utilising predictive AI to analyse customer data and deliver targeted offers, thereby enhancing personalisation and conversion rates.

Initiatives/Campaigns using AI chatbots or voice assistants with NLP to deliver personalised ads or customer support in vernacular languages.

Initiatives/Campaigns using generative AI tools to produce innovative ad visuals, copy, or videos for creative marketing content.

Initiatives/Campaigns using AI tools to co-create visuals, copy, or music with human input, blending creativity and automation for impactful content.

Initiatives/Campaigns using AI platforms to dynamically generate and optimise ad creatives in real time based on user behaviour and data.

Initiatives/Campaigns using automated platforms to deliver data-driven audio ads on podcasts or streaming services with contextual targeting.

Initiatives/Campaigns using interactive digital out-of-home platforms with QR codes, touchscreens, or mobile integrations for real-time consumer engagement.

Initiatives/Campaigns using platforms to optimise ad delivery and targeting on OTT platforms with addressable TV and real-time bidding capabilities.

Initiatives/Campaigns using retailer platforms to deliver on-site, off-site, or interactive ads, leveraging first-party data for sales impact.

Initiatives/Campaigns using AR or 3D visualisation tools to create virtual try-ons or immersive in-store experiences for retail and e-commerce.

Initiatives/Campaigns using platforms for interactive or shoppable ad formats with AI-driven targeting or dynamic ad insertion on OTT platforms.

Initiatives/Campaigns using platforms to manage loyalty programs, retention campaigns, and predictive customer experiences to boost lifetime value.

Initiatives/Campaigns using tools to optimise organic/paid search, conversion rate optimisation, or app engagement for performance marketing.

Initiatives/Campaigns using platforms to drive commerce via affiliate or partner links.